Search Engine Optimization

Keyword research is the most important part of search engine optimization (SEO). Keyword research is a process of identifying the  important and relevant keywords for our website. Keyword research requires keyword research tools which can help us find most relevant keywords for our website which are further used in the content, headers & meta tags and meta description of the website.

Identify who is your competition by doing competition analysis will help you in staying one step ahead of your competitors. You can do competition analysis using various search engine optimization (SEO) software and competition analysis tools. This step is quite critical in SEO to identify your competitors stand and communication and staying ahead by avoiding any duplicate content.


On-page optimization refers to those measures which are taken on the website to improve the position of the website in search rankings. Some common practices in on-page optimization are writing correct meta description, header tags, and meta tags. Also ensuring ideal keyword density, smooth readability, and good outbound links etc.


Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.


Search engine optimization is a continuous process which yields good results after months of taking corrective measures. all this time it is necessary to measure the impact of all the steps taken towards improving the website ranking. The brandshark team continuously collects and analyses data and accordingly execute steps for search engine optimization (SEO).