A website is the face of most businesses and a must in this digital age. It helps you control the narrative, increase credibility, and communicate with a large audience. In this Covid era, a well-optimized website can be a gateway for business. Due to lockdown, more customers are online looking for information, services, and products in the comfort of their homes. Therefore, It is important to avoid such website design mistakes. What makes an optimal website? UI/UX, digital marketing, SEO optimization, conversion, etc.
Imagine a well-built website with less traffic, visitor count & conversion. Why? It can be a flawed design of the website. It’s important to be aware of these website design mistakes that they can avoid in 2021.
Here 5 Mistakes to avoid when designing your website
Poorly designed CTA
A CTA (call to action) is conversion marketing, which lets visitors navigate through the website to the next step to get the conversions they desire. If you are getting more traffic but have less conversion rate that means you are losing potential customers. Even worse, you might be losing them to your competitors. The CTA should be persuasive and simple. Something like Click here! Get started! Add to cart, Contact Us. CTA is important in sales as the design leads visitors to purchases. All these elements should be mapped earlier to avoid such website design mistakes.
SEO (search engine optimization) is the process of optimizing your website to get a better ranking in organic search results. It will help you reach your target audience. Holding your leads in your site lets Google increase your ranking, thinking it’s more relevant to the user. A generic title, short headings, missing Meta description & h1 tags are simple website design mistakes that can hurt your ranking and domain authority.
Businesses want to present everything about their brand & business to the visitors. Too much information or too little information may hurt the website. Crammed websites make it difficult to read & one may leave without knowing anything you wanted to show them which can increase the bounce rate. The Bounce rate shows how many visitors left without any further action. And too little information can leave them confused and may mislead them about the brand. The website’s content should be crisp that provides the visitor the right amount of information.
The website elements should be focused. It should reflect your brand and what it stands for. Keep the UI simple & the visitors informed about the hierarchy. Font size, bullet points & the use of whitespace also plays a major role. Maintain a brand guideline throughout all platforms. A 404 page is an often made website design mistake that can make your page less reliable so add a 302 redirect link while designing your website.
Lack of scope
Nowadays, websites can be accessed from many devices. A common website design mistake is failing to make it mobile-friendly. Design a mobile-friendly website that can be accessed from multiple devices like mobile & tabs. Accessing your site on a mobile will be tiny and will be difficult for the user to read and see media content or use a click button. Google mobile-first indexing prioritizes and increases ranking. As more people have access to mobile, more than 50% of traffic comes from mobile.One should keep these points in mind to avoid website design mistakes. The first impression of a website is important. A better UI experience can hold traffic longer, boost website ranking, increase the conversion rate. A well-designed website with a proper SEO roadmap, responsive design can increase organic search ranking and avoid losing potential customers. This is where we can help you. From user research and wireframes to final design, our design experts at Brandshark employ industry best practices to achieve high user engagement and build user-friendly website designs, mobile, and desktop applications. Contact us to know more about our services.