Good product photography is essential to improving online sales. When people are shopping online, they can’t pick up the product and examine it in person. They can only rely on the product photos to get a sense of what the product looks like and whether it’s something they want to buy. If the product photos are blurry, poorly lit, or don’t show the product in its best light, potential customers will be less likely to make a purchase.
Product photography can be tricky – you need good lighting, good composition, and good editing skills to make the product look its best. That’s why it’s important to find a photographer who knows how to create beautiful product photos that will convince customers to buy.
There are a few product photography lighting setups that you can use to create beautiful product photos. In this article, we’ll discuss three of the most popular setups and how to use them.
We’ll also provide some tips on how to choose the right product photography lighting for your needs.
Here are 3 lighting setups you can use to start product photography
Setup #1: Ring Light
A ring light is a popular product photography lighting setup because it’s relatively inexpensive and easy to use. Plus, it creates a nice, even light that can make products look their best.
To use a ring light, simply place your product in the center of the light and take your photo. You can adjust the brightness of the light to get the perfect exposure for your product.
Lighting is important but more important is right camera. Know how to decide best camera for product photography
Setup #2: Softbox Lights
Softbox lights are a great option if you need a bit more control over your product photography lighting. With softbox lights, you can position the lights to create different lighting effects.
For example, you can position the lights to create a highlight and shadow effect. This can be really helpful if you want to make your product pop in the photo.
To use softbox lights, simply set them up around your product and take your photo. You can experiment with different light positions to find the perfect lighting for your product.
Checkout these 5 essentials for good product photography
Setup #3: Natural Light
Natural light is always a good option for product photography. If you have a window in your home or office, you can set up your product near the window and take advantage of the natural light.
Just be sure to position your product so that the light is hitting it evenly. You don’t want any harsh shadows falling on your product.
Before jumping to finalizing the light setup check these 5 Basics of 5 product photography
Tips for Choosing Product Photography Lighting
Now that you know about some of the most popular product photography lighting setups, let’s talk about how to choose the right one for your needs. Here are a few things to keep in mind:
– Consider the type of product you’re photographing. Some products will look better in certain types of lighting than others. For example When photographing reflective surfaces, it’s best to use soft light. This will help to avoid any harsh reflections or glare on the surface of the product. You can achieve soft light with a softbox light or by using natural light from a window. Experiment with different light positions until you find the one that gives you the best results.
– Think about the effect you want to create. Do you want a simple, evenly lit photo? Or are you looking for something with more drama?
For example Gobos are a great way to create unique shadow effects on products. A gobo is a piece of metal or glass that is placed in front of a light to create a specific shadow effect. For product photography, you can use gobos to create interesting shadows that will make your product stand out in the photo. This can be a great way to add some drama or intrigue to your product photos.
– Consider your budget. Some product photography lighting setups can be quite expensive. Others, like natural light, are completely free. If you are just starting product photography invest in a basic flash light, a 80CM softbox and a trigger.
– Consider the space you have available. Some product photography lighting setups, like softbox lights, require a bit of space to set up. If you don’t have much space available, you may want to consider using a ring light or natural light.
– Experiment with different light positions until you find the one that gives you the best results. Don’t be afraid to try out new things. With product photography, it’s always good to experiment with different light positions until you find the one that works best for your product.
Keep these things in mind when choosing product photography lighting and you’ll be sure to find the perfect setup for your needs.
If you are looking for creative product photography services then Brandshark can help you. Brandshark is a creative digital marketing agency with years of experience in launching and scaling up e-commerce businesses across globe. Connect with us today to know how we can help you out.