Ecommerce trends have been constantly giving new outlook to the globe and has removed all the geographical and linguistic barriers. Anything, anytime, anywhere; just a click away! Products become more accessible and starting a worldwide business has become easier. The e-commerce industry has faced numerous changes over the course of time but 2020 has remained the most transitioning year so far. Due to COVID-19, almost every industry has learnt to adapt the functioning and implementing strategies of e-commerce and gone digital. According to COVID-19 and E-Commerce: A Global Review, there has been a shift in global retail trade from 14% in 2019 to 17% in 2020. The digitization in e-commerce has not only helped mitigate the economic downturn caused by the pandemic but has also played a big role in meeting customer needs and demands and improving their experiences. Some emerging e-commerce trends which are giving shape to the 2021 are as follows:
Augmented Reality (AR) is Revolutionizing Customer Experience
One of the major game-changers in e-commerce trends is the introduction of Augmented Reality. It helps to provide customers with a gist of what they’re going to purchase. Not entering the physical stores and shop their favourite brands has truly been a hurdle for consumers. Augmented reality in the e-commerce industry has made things so much easier and feasible at the same time. Items such as spectacles, home decor, fashion can be tried and tested before the door-step delivery. It provides consumers with real-time interaction with the products and services virtually. For example: lenskart has used the AR feature and has enabled customers to test the frames and lenses through their mobile phones and PCs. It helps build faith and provide assurance to the buyers that they are buying a reliable product.
Chatbots for personalized interactions
Chatbots are the key role players to make good impressions during merchandising conversations. They’re AI-powered computerized software that covers the customer support wing of a company. They help save all the briefing time and keep the customer satisfied with prompt responses. These responses can be customized as per the companies requirements and depend solely on their niche. There are different types of free chatbots for websites that can help improve customer experience and drive conversion. .
AI plays a big role
Artificial intelligence enables customers to have personalized shopping experiences with just a click. AI not only helps in predicting human behaviour but actually resolves a lot on the seller’s part. By observing the shopping patterns, it displays the product recommendations as per the needs of each consumer. The audience wants to feel that they’re important to the brands so they eventually crave the care and AI will be programmed automatically. Google Duplex tool, an AI-enabled digital assistant is one of the new adoptions in the ecommerce industry. It can create grocery lists from the consumer’s natural voice and even place online shopping orders for them.
Mobile shopping is spiralling
Shop anything, anytime and anywhere! With the steep rise in global usage of mobile phones, the world has adapted itself as per the consumer needs. Mobile shopping apps like Myntra, Amazon and flipkart have witnessed a sharp rise in sales. This happens because new offers and exciting deals are constantly being viewed by the customers on their go-to device which eventually prompts them to shop the products or services. Mobile apps enable users to buy the products at their convenience with just a click. Statistical reports show that 73% of sales are done through Mobile clicks. The e-wallets add a cherry to the cake by making the products more affordable at times.
Subscription is the new “stay in touch”
Most websites and selling apps offer subscription packages to keep their customers engaged with their websites. These subscriptions are usually beneficial for both consumers and producers. The continuity of orders remains constant or even increases over time and the consumers get inexplicably affordable benefits and prices. And if somehow the continuity seems to be disrupted, then the AI feature helps identifying the focus products which are regularly screened by the users and offering them subscribed benefits and rewards to ultimately prompt them to make a purchase.
Sustainable selling is on the move
According to researchers, the sellers are becoming more aware of the environmental damages. Also, customers are preferring sustainable shopping. There has been a huge shift from synthetic packaging and products to sustainable ones. Organizations keep coming up with more eco-friendly and recyclable products to grow and attract an audience.
More wallets to pay from
The different modes of payment like Paytm, PayPal and phonepe have enabled customers to make payments more conveniently than ever. The need for internet banking is almost becoming next to null! The aforementioned are some of The top Payment processors in India. It optimizes the checkout process of consumers and allows them to go cardless. Certain shopping websites offer cash rewards and schemes when using digital modes of payment.
From TV ads to social media ads and from shopping malls to shopping apps, the globe is adopting itself with every hour. It’s important to have a know-what of all the trends and changes happening around us. Statistical data from Finaria and Forbes, the global e-commerce retail sales will reach more than 2.7 trillion dollars by the end of 2021 and should reach 3.4 trillion dollars in 2025. To survive in the industry, businesses need to adopt the e-commerce mode of merchandising. We at Brandshark solutions, help build you a brand with us! We believe that your footprints should be as unique as the customers using them. With the right combination of conversion-optimized digital marketing strategies and expertise, we help you to lead the way.