With more than 4.5 billion internet users in the world right now making up 53% of the global population, people want everything at their fingertips. Smart businesses all around the world realizing this ongoing digital trend are shifting their marketing techniques from traditional to digital methods.
Pay-per-view marketing (PPC) is one of the many key digital marketing strategies for a successful marketing campaign. If you are new to the word PPC marketing, think of it as a paid marketing model where you pay a certain fee to google (…or Facebook or whichever site that displays your Ad) each time your online ad is clicked. A report by Unbound shows that when people land on your webpage, PPC visitors are 50% more likely to buy your products when compared to organic visitors. With PPC marketing, you can target your potential customers in a cost-effective and efficient way.
But, creating and maintaining your company’s PPC campaign through Google AdWords can be a daunting task considering the time and expertise it needs. You need to device keyword strategies, take precise budget decisions and ultimately manage your AdWords campaign so that it runs smoothly, delivering value to your time and money. This is why you need professionals who are trained and certified by Google on your side to run your PPC campaign. In other words, you need a Google partner agency.
So, what is a Google partner agency?
Google recognizes ethical individuals or agencies that perform extraordinarily well in running Google Ads and awards them with a Google Partner badge. This prestigious award can only be earned by the agency that meets all these rigorous criteria set by Google.
- Have multiple employees certified in Google AdWords.
- Deliver excellent customer service.
- Continuous client base growth and client revenue growth.
- Have a competitive edge on peers.
- Specialize in helping businesses grow online.
- Account managers having up-to-date industry knowledge.
- Meet a 90 day spend requirement of $10,000 USD on Google AdWords.
5 reasons why you should hire a google partner agency
1. Experts Are Handling Your AdWords Campaign.
As I mentioned earlier, for acquiring the Google partner badge, these companies must go through a screening process that involves passing the Google AdWords certification program. This certifies that the company has the resource and skill set to provide its clients with the best Google ads service.
2. Stay Updated with The Best PPC Practices.
With the ever-evolving digital world, you need to stay updated with the best digital practices to have a definite edge over your competitors. Google partners do not stop with just one certification to earn the badge, they need to pass the recertification exams in AdWords fundamentals, search, display, shopping, video, and mobile advertising to retain their badge. So, let it be a minor drift or a huge shift in the digital trend, you can rest assured that they can keep up with it.
3. You Get Early Access to New Features:
Google usually tests new features and additions to AdWords as early as a year before it goes public. Google partners get exclusive early access to these beta features before others get it. This means that your PPC campaign will be far more advanced and efficient than your competitors.
4. Run Innovative Campaigns.
These experts handling your Ad campaign know in and out of AdWords. So, they are always in the process of experimenting and employing the best practices to run your ads. Even Google encourages experimentation to make sure that you as a client, are provided with the best service.
5. Save time and money.
Google partner agencies have vast experience in serving various clients across multiple domains. Their expertise can gain you exclusive insights that can be applied to your accounts to solve even the complex issues you face easily in no time and to boost the performance of your advertising while saving time and keeping the cost to a minimum.
Currently, 92% of your potential customers search for your business online before making a purchase decision and 75% of the internet searches come from Google. So, it is imperative for your business to invest in Google AdWords. And by hiring a Google Partner agency to manage your AdWords campaign, you will get a greater degree of expertise during the execution of work because each component of your marketing campaign is done by a Google certified specialist. This means you will get a guaranteed high-quality service with a definite edge over your competitors while saving a lot of time and money.