Advantages & Disadvantages of Advertising

Advantages & Disadvantages of Advertising

Advertising is one of the most powerful tools in the business and is capable of attracting millions of consumers worldwide. Companies search out other advertising agencies and pay them to advertise their products on different platforms. The goal of this investment is...
Difference Between Advertising and Publicity

Difference Between Advertising and Publicity

Advertising and publicity are two terms of marketing that people often get confused about while expressing them. Although both are interrelated as promotional tools used by businesses, they can be distinguished in broad ways. Advertising involves a paid promotion of...