Most popular IPL ads over the years

Most popular IPL ads over the years

Most popular IPL Ads In a country where cricket is more than just a sport, the Indian Premier League (IPL) is a festival that the whole nation celebrates. Ever since its launch in 2008, the fan-following and popularity of IPL have only increased, and now, in 2020, IPL...
A case of controversy due to mistaken identity

A case of controversy due to mistaken identity

A case where an entity is subject to unwanted and undeserved controversy due to an identity mismatch is not something that has come to the fore for the first time. The recent Surf Excel- MS Excel controversy is a perfect example of such happenings wherein they...
Surf Excel: Brand Awareness through Negative Publicity?

Surf Excel: Brand Awareness through Negative Publicity?

Recently, Surf Excel came under heavy fire for its new advertisement showcasing the spirit around the festival of Holi. Although the video was seemingly innocent with a very simple yet impactful message, a certain faction of people managed to twist the message of...
How Brands Used the #10YearChallenge

How Brands Used the #10YearChallenge

Facebook’s recent #10YearChallenge became a viral trend in a short span of time and drew a massive response from users of Facebook who posted their ‘before’ and ‘after’ pictures on their account to participate in the challenge. While a certain faction of...