A case of controversy due to mistaken identity

A case of controversy due to mistaken identity

A case where an entity is subject to unwanted and undeserved controversy due to an identity mismatch is not something that has come to the fore for the first time. The recent Surf Excel- MS Excel controversy is a perfect example of such happenings wherein they...
Surf Excel: Brand Awareness through Negative Publicity?

Surf Excel: Brand Awareness through Negative Publicity?

Recently, Surf Excel came under heavy fire for its new advertisement showcasing the spirit around the festival of Holi. Although the video was seemingly innocent with a very simple yet impactful message, a certain faction of people managed to twist the message of...
How Brands Used the #10YearChallenge

How Brands Used the #10YearChallenge

Facebook’s recent #10YearChallenge became a viral trend in a short span of time and drew a massive response from users of Facebook who posted their ‘before’ and ‘after’ pictures on their account to participate in the challenge. While a certain faction of people...
The Evolution Of Branding

The Evolution Of Branding

Whenever someone talks about Branding, a staple definition stating that it is concerned with designing a logo and tagline which helps to identify one firm’s product from another firm’s product is discussed. Sure, for a long period of time that is what this activity...
Branding vs Marketing? A start-up’s way out.

Branding vs Marketing? A start-up’s way out.

Owing to the tough competitive standards that prevail today, Startups have clearly understood the importance of being visible. They put in great efforts to ensure their organizations are highly visible and their presence is distinguished. In the process of achieving...
Famous Logos And Their Story

Famous Logos And Their Story

Businesses try every possible trick in the book to get public attention. Be it through traditional advertising or through a contemporary and a more aggressive approach of digital marketing, the aim of companies has always been to capture the attention of new customers...

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