We are a strategic branding agency, delivering brands which bring your story to life. Great brands require strategic and creative thinking to create an impression which is long lasting, relevant to your business, and the audience could relate to easily. More than just being beautiful, your brand should make an impact on the target audience. It must create a perception of your product in the minds of the people driving them to buy more of what you have to offer. That’s what defines our work! We are young, dynamic and yet rooted in our creative skills and thought process.

Brand Discovery

All starts with understanding who you are as a brand. It is important to take a step back and understand the perception of your brand in the market with an objective to uplift the current status. It is an exhaustive process and involves a lot of planning to analyze how your brand is perceived in the market. The process includes:


Secondary Research

Industry research


Online surveys

Focus groups

Competitor benchmarking

Employee/customer Interviews

and more…


Post your approval, we will work towards implementing those strategies and making it a reality. Our work is all about creating your brand and bringing it to life. We design following brand elements for your business:

  • Logo Design
  • Tag-line Development
  • Colors/Font
  • Business Card and Letterhead Template
  • An overview of your Brand’s history, vision, personality and key values
  • Brand message or mission statement
  • Logo Usage-Where and how to use your logo including minimum sizes, spacing and what not to do with it.
  • Image style and photography
  • Type style-showing the specific that you use and details of the font family


Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.


It is handbook which will contain all the rules and guidelines on how to express your brand and brand’s collaterals. This will be prepared and handed over to you to maintain the consistency of the brand in your operations.